Framework & Concept

Framework for “media literacy” & the “video museum” concept

The issue of “media literacy” for younger students is not new. Knowledge and comprehension of alternative languages has always been thought of as a significant tool facilitating ideological and psychological differentiation for young students. Thus, the international language of media should be an obvious target of formal education, given the effectiveness and complexity of messages carried through this language.

It has been realised that younger generations grow in a society, where the flow of information and, even more, opinion manipulation through media, constitute a major threat for individuals, who, not having developed the necessary skills to perceive, organise and evaluate such an informational overflow, become victims of propaganda and consumers of cheap cultural substitutes.

However, apart from the above general awareness of the issue, not many proposals have been put forward to deal with the need of systematic teaching and media language within the formal curriculum. Should media comprehension and expression be regarded as a separate subject, like History or French? Should schools seek for media teachers and, if so, what would be an adequate profile?

Our limited project is an attempt to penetrate some of these questions and perhaps suggest alterative solutions. We chose to consider a media literacy project not as an isolated school subject, but rather as the combined outcome of educational activities incorporating other areas of knowledge. In this sense, the use of media language was viewed as a skill exercised whenever communication, accumulation and exchange of information, public opinion measurements, research and campaigns on social issues are involved.

We think that hands-on experience, for example, of the ways T.V. News are being produced would not only be a fascinating “laboratory” attraction but also a mean to develop understanding of the actual methods for handling information hence understanding of the degree to which an information receiver can become a passive, hopeless consumer of products designed to determine his own life.

More about the Videomuseum Concept

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